Why And How To You Analyze Your Competitors?

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Analyze Your Competitors
Blogging is a free way to earn money but it takes hard work and patience. But before starting a blog for earning money online, you will need some inspiration. So, from where you will get inspiration, from your competitors. In the online world, your competitors are sites that are similar to yours in terms of topic, products or services. Online competitive analysis involves finding the strategies your competitors are using to promote their product or services on the internet. It involves finding the strengths and weaknesses of your competitors. This information will help you to outsmart your competitors and make you more profit.

One little piece of suggestion I'd give you today is to follow and observe those biggies in your niche. Subscribe to their newsletters or feeds. I religiously follow some big blogs on my reader and I've subscribed to the email list of my competitors so that I can see *how* they're doing things. You need not (and should not) copy their stuff, but you can adopt their strategies and tweak it to suit your business. Besides, something might always strike the nerve.

What Will You Get.

  • Free Tips To You: You can get free tips from your competitors by subscribing to their email subscription. Usually big bloggers give free tips to their loyal readers. You can learn a lot of things from their tips.
  • Ideas Of Blogging: What they are posting on their blog, you can take some ideas from their post. You can write that topic in your language and with your ideas. You post will be unique.
  • Their Readers: As you know, active readers always see comment and ask question from the owner. So, try to leave a comment on your competitors' site including you blog link or one of the most attractive post's link.
Analyzing your competitors is very important to both existing businesses and feasible business ideas. While analyzing your competitors, there are several things you have to consider:

1. Website Content: You have to compare the content of your site with that of your competitor. Your content should be well-written and the most important information above the fold. If you have to learn from your competitors, learn from them.

2. Organic Keywords: These are profitable terms many of your target audience will use while searching for sites like yours in the search engine. You can find the organic keywords your competitors are targeting using a tool like Google Adwords Tool.

3. Website Design: Compare the design of your site with that of your competitors. Is your site at least as appealing?  Does it load faster?  Do your graphics look professional?

4. Website Functionality: This has to do with how user-friendly the forms, cart, and other widgets on your competitors' sites are. Does your competitors' sites have a search bar for finding information quickly? Is real-time contact possible? A website with good functionality is more likely to have better conversion.

So yes, please go ahead and follow your competitors, subscribe to their lists and learn. I suggest you use a separate email (you can create one in about a minute in Gmail) so that your regular life doesn't end up in chaos! However, remember "taking action" only makes your learning complete.

33 comments:

  1. Nice post Abhisekh
    Keep it up

    ReplyDelete
  2. Thanks Niraj, I appreciate your feedback. Keep visiting, I am expecting more comments from you.

    ReplyDelete
  3. This is something you don't see everyday.... Great post!

    ReplyDelete
    Replies
    1. Yes Aris, you will not get this common. Thanks for your feedback, I appreciate your feedback.

      Delete
  4. Hi Abhishek,

    It's a nice post with good suggestions. I do agree that you should be following your competitor's blogs closely and getting idea what they are doing and how they are performing. I subscribe to all the blogs in my niche I encounter and do not miss the posts that matters.

    However, make sure that you try to add more value to your posts and always try to make it better than your competitors.

    ReplyDelete
    Replies
    1. Love to see you here Suresh Sir, thanks for your feedback and suggestion. Yes, I will definitely try to add more value to my posts.

      Thanks for your comment. Keep visiting this blog. Happy Blogging!!!

      Delete
  5. Analyzing your competitor gives you an insight into what they are doing and if you are smart enough you can outdo them and outrank them as well. Nice concept you have shared here. thanks

    ReplyDelete
    Replies
    1. Yes, we can steal their ideas (not their contents) to get results like them and we can do better than them.

      Thanks for commenting.

      Delete
  6. Hey Abhishek,
    Great tips about competitor analyzing i accept your points which should always keep an eye on them for business promotion enjoyed reading it

    ReplyDelete
    Replies
    1. Thanks Shameem bro, and I am happy to know that you liked my article. Thanks again, keep visiting.

      Delete
  7. Hey Abhishek bro,

    Yeah it's a great idea to analyze competitors site to learn their strategies and you have described it very closely.

    I wanna add one more point here.

    If your competitor is getting good ranking, then make sure to check it's backlinks, pick quality links source and try to get backlinks from those sources. You can easily beat your competitors with time.

    ReplyDelete
    Replies
    1. Thanks for extra point and in this case my first target will be you. :P Thanks for your suggestion.

      Keep visiting bro and keep commenting. Happy Blogging!!!

      Delete
  8. thanks for the post..
    learnt two things...one from your post and one from comments..

    ReplyDelete
    Replies
    1. Thanks Ranjith, keep visiting. I am sure you will get more here. Thanks for your valuable comment.

      Delete
  9. Hi Abhishek,

    You are right about analysing competitors site to learning from their strategies and how they ranked high than our keywords which can solely depends on our competitors backlinks.

    ReplyDelete
    Replies
    1. Yes Adesanmi, we can rank higher than our competitors, even more than authority blogs in our niche. Just we have to keep eyes on them.

      Delete
  10. HI, Abhisek,
    Indeed, very good post.
    We can learn lots of things from our competitors. We need to engage in the activity with them.
    Thank You for sharing. :)

    ReplyDelete
    Replies
    1. Yes, we have to go in parallel with them. Thanks Chandan for your comments, keep visiting. Chhers!!!

      Delete
  11. thanks for this informative article! Anyway, I just started my own engineering and technology blog site. Can you check it out and maybe drop some suggestions? thanks

    ReplyDelete
  12. Here's the URL : http://engineering-and-technology.blogspot.com . Thanks!

    ReplyDelete
    Replies
    1. First, thanks for commenting. About your site, it is fantastic. I want to give you two suggestion, write yourself and second, only allow paragraph before read more on homepage. It will reduce page loading time. BTW, nice blog!

      Delete
  13. Raj, thanks for these tips. They are just like getting an expo on your competitors and then add more value to what you know about them and use the enhanced information you come up with to outrank them.

    Keywoerd knowledge: Knowing the right keywords your competitors are using to rank high in SERP could really help you improve your search engines visibility also.

    Being on their list: There is no better way to know the plans of your competitiors than to be on their mailing list and be receiving first hand information from them, which you could use to your own advantage.

    Raj, I came all the way from Tweetlow because I saw your link and decided to pay you a visit. Keep up your nice job. Have a nice week.

    ReplyDelete
    Replies
    1. Great to see you here and thanks for your helpful suggestions. Keep visiting and keep commenting.

      Delete


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  15. very good post abhishek i am pleased to see that indians are working well on internet

    regards
    abhishek choudhary
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  16. Such a great post Karen...I just ran across your blog on the CommentLuv Facebook page and I'm glad I did. You've got a lot going on here.

    Staying on topic I'd like to say that this is a very good article with some great useful tips. thanks for sharing such a great information about competitor analysis.

    ReplyDelete
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